Aishwarya Rai’s decade long innings in Bollywood

It’s been ten long years since Aishwarya Rai came into the Hindi film industry and there’s been no looking back for her. She was crowned ‘Miss World’ in 94-95 and then moved onto acting. Although she had several flops at the start of her career this actress came into the limelight with director Sanjay Leela Bhansali’s ‘Hum Dil De Chuke Sanam’ and his ‘Devdas’. The actress received accolades of praise for her performance in these films. Unfortunately although Ash has even been seen in several Hollywood films, box-office success is again eluding her. However Ash has endorsed several international brands and even though she has not had a big hit film in a long time, yet the actress has her own high brand value. However Ash will be seen after a long time in quite a few films this year, like Dhoom 2, Umrao Jaan, Guru and Hollywood films Provoked and The Last Legion.Recently bollywood star Ash was even responsible for creating a traffic jam in the Middle East country of Dubai where she was shooting for a beauty product. Though she knows she is one of the most beautiful faces in the world, Ash manages to keep a firm head on her shoulders. She claims that she has been promoting many international brands and her association with almost all her brands has been a long standing one. She has endorsed these products not only in India but in other countries too, so in this way she feels she has managed to cross borders. Ash claims that even while endorsing her products especially after she became Miss World she has always put in a lot of thought into which brands she endorses. She has always been responsible as to which products she endorses. Ash has always played different roles and different characters in all her films; she says “I have been blessed to work with different directors and in different roles in my films. The audiences have wanted see me in different roles that’s why I have been able to do them.” This year she has films where she plays many different roles again like Umrao Jaan which is a period film where she plays a courtesan. She plays the victim of domestic violence in her Hollywood film Provoked, in Dhoom 2 she plays a modern woman and she plays a warrior in the Hollywood flick The Last Legion. But at times it does bother Ash that she has been solely judged by her looks rather than her acting. However she believes that with her films on hand this will soon change.More than her films again the actress has always been in the news for her personal life rather than her professional life. She had a volatile relationship with co-star Salman Khan which was highly publicised. Recently again the actress was in the news for her relationship with co-star Abhishek Bachchan . In fact she will be seen opposite him in quite a few films like Guru, Umrao Jaan and now even Sarkar 2. According to rumours beau Abhishek has been responsible for getting her most of these films and convincing directors to cast her opposite him. But Ash is unfazed by any rumours, she claims that although she is uncomfortable with her personal life being splashed for public scrutiny, she has now come to terms with it and just considers it an occupational hazard. However Ash says “In my personal life I decide what I want to share and what I don’t want to share.” The actress has even appeared on the internationally acclaimed ‘Oprah Winfrey Show’ and she feels that whatever show you are on there should not be any pretenses to be someone else. One should always be themselves and be true to themselves. Finally Ash is extremely happy about the way her career has moved so far and she says “The incredible amount of love that I have received from the audiences and my fans is very satisfying and is definitely a special feeling.”